Want to create financial freedom? Then learn how to grow a business online with these great tips.
Being Authentic
No matter how small or big the business is at the moment, it is an extension of you. It can fail or succeed in how others are perceiving your brand, and how they feel about dealing with your business. All the different aspects of your business (product creation, customer service, and back office) have to respect your business values.
You need to make sure that all your advertising and communication are accurate and don’t mislead the audience. It is important for the products and services to meet the expectations that the customer has. Today, customers are wary of fakes and negative reviews which can have a negative impact on the business.
Authenticity is very important. It has to be you, whether you are the person with rough edges with a matching attitude or the smooth, sophisticated type. You are the one who knows what works for you and your audience, but not being authentic is going to guarantee failure.
If you aren’t comfortable being the business representative, you need to have some type of persona who will represent the company and brand. This is important because it humanizes your business.
Over Deliver
It is a good idea to have benchmarks for yourself when it comes to your products and services, and then try your best to exceed them.
This will be key during the initial offerings because you will make a great first impression that can make the customers yours for life. Get everything you need for your business at surplus database. Imagine looking at the customer becoming happy because they feel they have gotten the better end of the deal. This is a reward for giving them a lot of value at a reasonable cost. Expectations will always be high, but that is how things should be.
Low cost doesn’t mean the pricing. The price perception should be seen as a great value from the point of the clients and customers; this is the case even when you charge premium prices.
When you over-deliver, it means you have gone beyond the call of duty to become a market leader that is envied and admired by others.
The Focus Should Be On Serving and Not Selling
You should keep in mind that the goal is getting a customer and not making a sale. You need to focus on making the first purchasing experience a great one for your customers and they will come back and keep buying from you over and over again. This is going to increase the lifetime value of the customer which will maximize your revenue.
One of the best approaches you can take is learning to identify problems your target marketing is facing, issues, and concerns so you can offer them the best solution. When you can speak and relate to them through effective copywriting, the more they are going to realize that you are the solution.
One mistake you need to avoid is asking yourself “How much money can I make?”. You shouldn’t be thinking about the money. Running a business isn’t that complicated, real money is going to come in when your ideal customer knows the benefits they can get from your products and services.
Meeting Your Customers Where They Are
Social media has had a lot of impacts, one of them being transitioning the economy from a sales-based, corporate-dominated to a trust-based one. Companies used to always rely on “blind” brand loyalty from their customers to make a steady profit, even in cases where the products or post-sales services weren’t that good.
This has changed. There is global competition today across many industries, and the smallest weakness is shown or glitches from a corporation are exposed pretty fast and spread fast through the internet. Ruthless competitors are going to take full advantage of this. One great example is the automotive industry. No matter how big a company is (e.g., Toyota, GM) individuals can take them down if they don’t deliver. Social media has also not been good for the airline industry. It can be devastating for small businesses that don’t have the money or time to put into online reputation management.
The positive thing about marketing is it provides entrepreneurs and small businesses a chance of reaching out to their customers and sharing love and excitement.
Building Lasting Relationships
Running a business isn’t just about building customer relationships, but also networking. It is easy to forget those who advised you, introducing you to key suppliers, or someone who you ran your ideas through. Most of these people don’t take things personally because you no longer contact them. They understand that you are busy and have a lot of things taking your time and attention.
One thing that can make you stand out is to pay attention to those little details. Call people back and tell them ‘Thank You’. So what if a former employer, a teacher, or a business coach has retired and is not part of the scene anymore? They will appreciate this a lot and it lets them know that they helped someone reach their goals. Doing this can lead to opportunities that will help your business, use you as a case study, and drive more sales to your business.
When you keep in contact with your inner circle, they get a reason to follow your progress and help you in the future if the opportunity arises.
